Time for a Fashion PSA: never try to use the name "Gucci"... even if it's your own name.
Guccio Gucci and Alessandro Gucci, brothers and grandsons of Gucci founder Guccio Gucci, learned that the hard way. The pair have fallen victim to a lawsuit brought against them by the Gucci Group, which alleged that their company, ToBeG Srl, was using the names "Gucci" and "Guccio Gucci" in marketing strategies.
Do you have a headache yet? Keep reading to find out more about this realllly complicated case.
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