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Thursday, 20 September 2012

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Mashable
Thursday, September 20, 2012
TRENDING STORIES IN BUSINESS & MARKETING
ESPN Adds Twitter-Style News Feed
Vimeo Creators Can Now Make Money Off Their Videos
6 Tips To Successfully Develop and Launch New Features
ALL STORIES IN BUSINESS & MARKETING

Google Will Overtake Facebook in U.S. Display Ad Revenue This Year [REPORT]
6:06:24 AMSeth Fiegerman
Google is expected to take back the top spot in U.S. display ad revenue this year from Facebook. The search giant is projected to generate $2.31 billion in net display ad revenue in 2012, while Facebook is projected to take home $2.16 billion,...



How Applebee's Rebooted Its Marketing With an Inflatable Doll
5:10:48 AMTodd Wasserman
Is there any category with more clichéd advertising than the casual dining segment? Think about it: That ad with the upbeat music showing happy people sitting down to their mouth-watering plates of honey chicken and ribs ... was that for TGI...



Calculate Your 2013 Facebook Ad Spend With This Free Tool
5:03:31 AMTodd Wasserman
Aiming to take some of the mystery out of calculating ad spending on Facebook, social media marketing firm Syncapse has introduced a free online tool that lets brand managers do the math. The tool, which went live Thursday morning, takes into...



Would You Sign Up for a Website Just Because It's Exclusive?
1:41:51 AMAnita Li
Will people sign up for a website they know nothing about, just because it's exclusive? That's a question that the 11K Club aims to answers. On its official website, the secretive group warns, "You are applying to join a club of which you know...



Steve Jobs Biography Is Best Business Book Finalist
Wednesday, September 19, 2012 9:12 PMBusinessNewsDaily
Steve Jobs's star power continues to shine in the publishing world. Walter Isaacson's authoritative biography of Apple's late founder, written with his full cooperation before his death, is one of six candidates in the eighth annual Financial...



Contently Adds Tools to Help Writers Showcase and Track Their Work
Wednesday, September 19, 2012 8:01 PMSeth Fiegerman
Contently, a platform that helps brands in need of content find freelance writers in need of work, unveiled a new tool on Thursday called Portfolio+ that is designed to help writers build up their own brands. Portfolio+ provides a quick and...



MLB Hops on the iOS 6 Passbook Express, and It's a Smooth Ride
Wednesday, September 19, 2012 5:49 PMSam Laird
Apple's iOS 6 literally just dropped, but ticketing purveyors including Major League Baseball are already taking advantage of Passbook, the operating system's digital ticket storing system. MLB Advanced Media (MLBAM) on Wednesday announced that...



ESPN Adds Twitter-Style News Feed
Wednesday, September 19, 2012 4:48 PMSam Laird
ESPN debuted a web app called the SportsCenter Feed on Wednesday, and the tool bears a striking resemblance to the service where many sports fans consume news and information these days: Twitter. Instead of presenting ESPN.com visitors with the...



6 Tips To Successfully Develop and Launch New Features
Wednesday, September 19, 2012 2:12 PMGuy Nirpaz
In the world of cloud computing there are no longer "mega-releases" shipped to customers on a CD. Instead, new features are launched into the cloud for user consumption as they are ready. At the same time, getting end users to fully utilize your...



Announcing a Live Chat With Unigo Founder Jordan Goldman?
Wednesday, September 19, 2012 12:53 PMScott Gerber
Streaming live on Mashable, Unigo founder Jordan Goldman will be answering questions from readers at 3 p.m. ET (12 p.m. PT) tomorrow, Sept. 20. As part of the Young Entrepreneur Council's program called YEC #StartupLab, Goldman will appear live...



 
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