The way that Robert de Posada, a Virginia-based conservative political operative, tells it, he was in a rush.
De Posada needed to cut the 2010 ad he wrote targeting Latino voters in Nevada from an un-airable 37 seconds down to a standard 30-second spot. Control of the U.S. Senate hung in the balance, and many political analysts thought that when Nevada's growing number of Latino voters selected between Senate Majority Leader Harry Reid (D) and his Tea Party Republican challenger, Sharron Angle, the fate of a whole range of crucial federal legislation would basically be decided. De Posada thought the spot's tag line, "Don't vote for those who have betrayed you," was a little long. It was a reference to immigration reform and the failure of members of both parties to advance it or even support it, as de Posada saw it. So the line became: "Don't vote." And a few weeks later, when the ad ran on a Univision radio station in the Las Vegas area, de Posada became what he himself describes as one of the most reviled and distrusted Latinos in America.
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