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Tuesday, 2 October 2012

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Mashable
Tuesday, October 02, 2012
TRENDING STORIES IN BUSINESS & MARKETING
4 Tips to Avoid Work-From-Home Email Scams
Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC]
Why Social Media Makes Customer Service Better
ALL STORIES IN BUSINESS & MARKETING

LinkedIn Introduces Follow Feature for Influencers
5:00:59 AMTodd Wasserman
LinkedIn hopes to jazz up its news feed with the addition of 150 super influencers on the network who fans can follow, a la Twitter. The elite circle includes President Obama, GOP presidential candidate Mitt Romney, physician/writer Deepak...



Live Twitter Feed Appears in 'Entertainment Weekly' Print Ad [VIDEO]
12:13:18 AMLauren Indvik
The CW Television Network is promoting its fall lineup with a first-of-its kind print insert in the latest edition of Entertainment Weekly. The insert contains a small LCD screen that features looping video and the six latest tweets from...



Jack Daniel's Rejection Letter Guy Gets New Book Cover Design
Monday, October 01, 2012 8:55 PMTodd Wasserman
The recipient of the most polite cease-and-desist-letter ever, author Patrick Wensink, is starting a new chapter. After ceding to the genteel request of Jack Daniel's, which feared the book, Broken Piano for President, looked too much like the...



Carmakers Find Ways to Make Cheaper Hybrids
Monday, October 01, 2012 6:58 PMTechnology Review
As automakers work to comply with fuel-economy standards, they're increasingly turning to hybrids. Last week, for example, Toyota announced that it would make 21 hybrid models by 2015, up from 12 now. Automakers have grown more enthusiastic about...



How 'The New York Times' Is Adapting for Mobile
Monday, October 01, 2012 12:04 PMLauren Indvik
"It's very hard to keep up with the consumer," Denise Warren, general manager of NYTimes.com, observed on stage at an Advertising Week event on Monday in New York. "Their needs are insatiable." Warren spoke about how The New York Times has...



5 Reasons Your Boss Should Send You to the Mashable Media Summit
Monday, October 01, 2012 11:32 AMTania Kasongo
The media has evolved from pamphlets to podcasts in order to deliver news to customers. In rare instances, some of the best minds in media and advertising come together and share where media is going next. One of these opportunities will occur on...



Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do
Monday, October 01, 2012 10:11 AMTodd Wasserman
Facebook on Monday continued its mission to convince the world's top marketers that the standard means of measuring an online ad's performance -- the click-through rate -- doesn't matter. The social network advanced its latest argument to a...



 
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